Agency Fishy
To promote an advertising award of the Globo TV in Pernambuco in Brazil, was developed, a mobile game was developed using virtual reality where the user could participate in a virtual race riding a bike, skating, or just running in a virtual city. In the game, the user might to collect virtual coins, energy drinks and special items. The user could also evade the obstacles. The game was a success! It earned two important advertising awards in Brazil and a record-winning number of submissions in the award. Jogability: To collect the special items and to dodge of the obstacles, the user shall tilt their body to right or left.
Awards: 2016 Ampro Globes Awards - Regional | Silver | Best Category: Best use of Digital Marketing. 2016 Ampro Globes Awards - Etapa Regional | Silver | Category: Best Promotional Action.