About

Product Designer with 15+ years of experience leading digital products and systems across web, mobile, and enterprise platforms.

I bring strong expertise in system-level design and workflow optimization within complex environments, combining design craft, technical fluency, and strategic thinking to align user needs with business strategy and drive measurable outcomes.

Experienced in leading initiatives from discovery through delivery, I collaborate with engineering, product, and business stakeholders to translate complex requirements into intuitive and cohesive product solutions.

I have had the opportunity to work on projects for companies such as Fiat, Walmart, FedEx, Citrix, Globo TV, and Mondelez (Bis, Sonho de Valsa, Trident, and Club Social), among others. My dedication to design has been recognized through 14 award-winning projects, as well as individual awards, reflecting my commitment to excellence.

  • Financial
  • Payments
  • Education
  • Tourism
  • Real Estate
  • Food & Beverages
  • Automotive
  • Technology
  • Medical
  • Media
  • Retail
2021
  • Safrapay Award · Recognition of collaborative work and efforts as lead designer
2020
  • Ownership Award · Safrapay · Recognition of efforts ensuring accessibility of Safrapay mobile apps and websites from a design perspective
2016
  • Silver · Digital Marketing Best Use · AMPRO Globes Awards · Media in Action — North/Northeast/Midwest Regional
  • Silver · Best Promotional Action · AMPRO Globes Awards · Media in Action — North/Northeast/Midwest Regional
  • 1st Place · Best Promotional Action · ENACAB São Paulo · VR Experience for Pitú
  • Honorable Mention · Awwwards · New Fishy Agency Website
2014
  • Silver · Web-surfer Category · Neurônio Award · Itaipava Arena Pernambuco
2012
  • Top Marketing Award · ADVB-PE · Arena de Pernambuco Digital Strategies
  • Winner · Originality Criterium · Peixe Grande 8th Edition · Fishy Website — Agency Category, Technical Jury
  • Honorable Mention · Awwwards · Fishy Agency Website
2010
  • Silver · Viral Advertising · Colunistas Norte e Nordeste · Neurônios Sociais
  • Bronze · Pernambuco Propaganda · Microsite Flash Mob for Kraft Foods / Club Social
2008
  • Silver · Digital Media · Prêmio Colunistas Norte e Nordeste · Products and Public Services
  • Gold · Neurônio Award · Banner Dia dos Pais for Plaza Shopping
  • Silver · Neurônio Award · Caju e Castanha
  • Bronze · Neurônio Award · Qual é a sua mania Banner for Pitú
2006
  • Criativos 360 Award · Fios Banner for CELPE
2005
  • Top 10 Websites in Brazil · Education & Training · iBest · Caravela Digital Website