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Mobile · Education

Educational Mobile Game

Client
SER Educational Group
Role
UX/UI Designer, illustration, motion, art direction, and game designer
Summary
Designed and redesigned educational mobile game with 100,000+ downloads, improving usability and engagement.
Project intro — Desafie-me app overview. Two phone mockups: left shows the Challenge dashboard with user profile and active and pending challenger lists; right shows the Facebook login and onboarding screen. Disciplines: UI/UX, Illustration, Motion, Logo. App Store and Google Play badges shown.

Problem

Desafie-me needed a redesign to improve how students prepared for major academic exams in Brazil. The new version also needed to add support for the OAB exam, expanding beyond the existing ENEM focus, while giving more visibility to the universities in SER Educational Group.

Solution

I redesigned the app to deliver a better educational gaming experience. The new version added a dedicated section for OAB exam preparation while keeping the competitive and social mechanics that encouraged students to challenge friends and learn through gameplay.

The app used quizzes, rankings, and social challenges to make studying more engaging. The redesign also brought SER Educational Group universities into the platform through branded content and relevant educational material.

Results

Desafie-me helped tens of thousands of Brazilian students prepare for ENEM and OAB through a game-based format. The app surpassed 100,000 downloads on the Google Play Store and reached more than 80,000 active accounts. Users created over 270,000 study challenges, showing the app was used consistently over time.

The app was also featured by major Brazilian media and education portals, including Exame and Educa Mais Brasil, as well as several regional news outlets and education blogs.

Wireframes — five wireframe screens showing the full UX flow: splash and login screen, game type selection (Choose the game type — ENEM or OAB), Biology subject quiz with multiple choice answers and a Confirm button, Select a Theme screen (Mathematics, Biology, Physics), and the New Challenge dashboard with an Awaiting Challengers section. Concept — hand-drawn sketch of a student character holding a phone in front of the Desafie-me app screen showing ENEM and OAB game mode options. Logo — primary Desafie-me logo in white on blue, with four secondary application variants: ENEM version (yellow background), OAB version (blue background), and two horizontal lockup versions. Illustrations — flat illustration of the Desafie-me student mascot holding two phones, alongside six scene illustration thumbnails and a set of six emotion and status icons including happy, neutral, sad, warning, peace, and blocked user. App Visuals — two phone mockups: left shows the splash screen with the Desafie-me logo and SER branding; right shows the onboarding screen with the student character illustration, UNINASSAU branding, Facebook login, and email sign-in options. Solution text: 'The interface got a new design with flat illustrations, a colorful interface and animations.' Three app screens: left — Game Type Selection (Choose the game type) with ENEM and OAB challenge options; center — Challenge dashboard with user profile (Fabiana Carvalho), New Challenge button, active challengers list (Carlo Dantas, Ricardo Oliveira, Fernando Silva), and pending challengers list; right — New Challenge screen (Choose a type) with options to Challenge a Friend, Random Player, Same School, and Practice Mode. Subject selection — phone screen showing the Select a Theme interface with a História (History) subject card highlighted. Text reads: 'In an easy and playful way students can choose subjects and challenge their friends.' Three History quiz game screens: left — Are You Ready? countdown screen with a History subject card and Start Challenge button; center — multiple choice question screen; right — You Did Great! results screen with correct and incorrect answer feedback. End of Challenge — score summary screen showing 5 correct answers, 0 errors, and +23 points. Text reads: 'The one who hits the highest number of simulated questions in the shortest time wins the challenge, accumulating points in the rankings of the game.' Illustration of two hands exchanging phones connected to a Facebook icon. Three app screens: left — Ranking leaderboard showing friends' scores; center — Achievements screen with trophy and badge icons for completed milestones; right — App side menu with navigation options including Achievements, Notifications, Change Mode, and Desafie-me settings. App Animations section intro — APP ANIMATIONS bold typography split across both sides of a centered phone mockup on a dark navy background. App Icon — rounded square app icon featuring the Desafie-me student mascot split between ENEM (yellow) and OAB (blue) halves. Labels: Motion and Advertising.
Results — illustrated student character giving a thumbs up alongside a results text panel: 'The game helped tens of thousands of Brazilian students prepare for the college entrance exam by learning about the subjects with the game and having fun with their friends. The app has over 100,000 downloads in the Playstore only. The game was featured on several sites of national relevance such as Exame, Galileo, Educa + Brasil, as well as local portals such as Tribuna do Ceará, Leia Já, The Valley, School and Education and blogs.' Closing slide — Thanks for Watching! — irvingsuna.com — dark navy background with yellow smiley face.

Want to learn more about this project?
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