Restaurant Loyalty App

Problem

Bonaparte Group, the largest restaurant franchise group in northeastern Brazil, needed a loyalty app that would work across its four brands. The challenge was to design something simple enough for everyday use, where customers could earn points at a restaurant and easily redeem them for meals.

Solution

I designed the UX and UI for Fidelity Gourmet, a loyalty app that allowed customers to collect points through purchases and exchange them for meals. The experience was built around simplicity and usability, enabling users to quickly scan QR codes, track their points, and select restaurants where they wanted to redeem rewards.

The interface focused on clarity and fast interactions, with a visual style that matched the quality feel of the Bonaparte brands without overcomplicating the experience.

Results

The app gave Bonaparte Group a consistent loyalty experience across its four restaurant brands. The concept included QR code scanning, point tracking, and reward redemption flows designed to be completed within a few taps, while maintaining a familiar and cohesive experience across the different brands.