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Web Platform · Media · B2B

Globo TV International Content Licensing Portal

Client
Globo Comunicação e Participações S.A.
Role
UX/UI Designer
Summary
UX/UI design for the Globo TV International B2B platform, enabling broadcasters worldwide to browse and license Brazilian telenovelas, series, and specials from the world's second-largest commercial television network.
UI/UX Design project intro — Globo International logo (Globo network mark and 'International' wordmark) centered above a three-panel 3D carousel showing telenovela cast photography and a jaguar wildlife image, representing Brazil's entertainment catalog for international licensing.

Problem

Globo TV International faced the challenge of effectively presenting and selling a diverse range of broadcaster-produced content, including TV series, telenovelas, documentaries, and more, to broadcast managers worldwide. The primary obstacles included creating a seamless user experience for navigating through a vast catalog of products and implementing a multilingual website.

Solution

To address these challenges, I led the development of a solution focused on user experience. This involved structuring the main navigation by product categories and incorporating a secondary menu for institutional, support, and contact links. A straightforward sign-in and sign-up process was implemented. Users could easily explore each product through a menu offering various contents such as press releases, marketing plans, and media content. Additionally, features like playlist creation and a virtual cart (My Downloads) streamlined content selection and download.

Results

The outcome was a highly functional and user-friendly B2B portal for Globo TV International. The innovative interface design, including a carousel with three-dimensional movements, effectively highlighted the station's audiovisual releases.

01 Website Visuals — Globo TV International homepage showing the secondary navigation bar (About, Contacts, Press, Contact Us, Languages with flag icons), main navigation by content category (Telenovelas, Miniseries, Drama Series, Comedy Series, Documentaries, Kids, Specials), and a Restricted Area login. The hero features the 3D carousel with a featured telenovela launch 'Premieres April 20'. Below: Search and Latest News sidebar on the left, and New Releases product grid with Telenovela title cards on the right. Inner pages — left: show detail page for Duas Caras with cast photo, character biography, Photo Gallery, Technical Sheet, and Commercial Content sections. Top right: Photos gallery page with actress portrait grid and Technical Sheet sidebar. Center right: Characters (Personagens) page with character profile, biography, photo gallery, and Technical Sheet. Bottom right: video player page with embedded show content and thumbnail strip. Additional inner pages — top left: Telenovelas listing page with cast photo grid; top right: dark-themed video player with thumbnail navigation strip; center left: cast photo gallery with actress portraits; bottom left: Contact Us (Fale Conosco) form with name, email, subject, and message fields; bottom right: About (A TV) page with editorial text and a world distribution map. 02 Wireframes — homepage wireframe with annotations: dynamic Flash navigation menu (receives XML), large Flash hero section with continuous element animation (mouse-driven), thumbnail hover highlights available on rollover, and featured products grid pulled from the database. Below: product detail page wireframe with sections for product analysis, materials links, synopsis, episodes, and downloads; and a Free Title video page wireframe with video player and sidebar navigation. Closing slide — globotvinternational.com — Thanks for Watching! — irvingsuna.com — dark navy background with muted blue smiley face.

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