Globo TV Press Portal
Problem
Globo TV, a prominent television channel in Brazil and globally, needed to enhance its press B2B portal to facilitate seamless interaction between the press and the network. Press professionals required an intuitive platform to access information about Globo TV products, including press releases, photos, and videos. Additionally, there was a need to develop an interactive Virtual Magazine to offer immersive navigation through the network's shows.
Solution
As the lead UX designer, I tackled the challenge by devising a comprehensive solution. Firstly, I meticulously crafted the site map and information architecture of the portal, categorizing shows under distinct sections such as Dramaturgy, Sports, Globo News, Musicals, Journalism, Shows with Hosts, and Variety. This streamlined navigation for press professionals, ensuring easy access to relevant content. Next, I conceptualized and designed the UX and UI of both the portal and the Virtual Magazine, focusing on creating an engaging and intuitive user experience.
Results
The redesigned portal offered press professionals a smooth experience, enhancing communication with Globo TV. The Virtual Magazine enriches exploration, fostering a stronger connection between the network and the media.
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